Suppose you’re a national brand (i.e., not a local business or one that doesn’t qualify for a Google Business Profile) or want to take your chat capabilities up a notch.

The Google Business Profile Business Messages chat features are limited but provide just enough chat functionality for local businesses to meet potential customers’ demands. Google makes its Business Messages chat feature available in two ways: Google Business Profile and Google’s Business Messages API used by their partnership with various third-party apps. And if you opt to use a third-party tool (which we’ll explore later in this article), people can even chat with you on your website – desktop and mobile: Google’s Business Messages is available in two ways: Google Business Profiles and through third-party apps People can chat with you on Google search on their mobile devices:Ĭustomers and potential customers can chat with your local company when they search directly for your business on Google Maps, and your Google Business Profile appears. Google’s Business Messages lets your brand be found across multiple channels and devices and allows interested people to chat directly with your team. Business Messages puts a chat feature online for your business that’s directly accessible from Google Search, Google Maps, or even on your own channels, like your website and Google Business Profile. Business Messages allows virtually any business to help customers when they need it – any time and anywhere. Google’s Business Messages is Google’s solution to the real-time chat customer service problem. If you don’t meet their needs, they will move on to the next business they find online. One of the best ways to do that is by offering chat.Ĭustomers demand real-time communication with the companies they deal with – and more people want to use online methods, such as chat, to connect with businesses.

You must be proactive and make your team accessible to customers and potential customers when they want and need help. One way to differentiate your business from competitors is by offering outstanding customer service.īut putting your customer support email address and phone number on your website just won’t cut it today. With more competition than ever, businesses must seize every competitive edge they can get.

Google messaging